Bollywood actress Bhumi Pednekar has joined Jio MAMI as the brand ambassador.
31 July 2023
Bollywood actress Bhumi Pednekar has joined Jio MAMI as the brand ambassador. Dimensions Mumbai, a short film competition centered around the theme of Mumbai City, has returned and is now open for submissions. This category was introduced in 2009 by Jaya Bachchan as a tribute to Mumbai. Bhumi Pednekar will serve as the Brand Ambassador for Dimensions Mumbai this year.
The Dimensions Mumbai competition is open to young filmmakers aged 18-25 from across India. All they need to do is create films based on Mumbai-related themes within Mumbai itself. An esteemed jury of industry experts will carefully evaluate the submissions, and the top three films will be honored at the grand Opening Ceremony of the Jio MAMI Mumbai Film Festival. The call for entries begins on July 27, 2023, and will remain open until August 31, 2023.
Expressing her excitement about this collaboration, Bhumi Pednekar stated, "I am thrilled to be part of Dimensions Mumbai this year. It provides an incredible platform for young filmmakers, empowering them to share personal stories that hold significance to them. It grants them an opportunity to showcase their films to a wider audience on the big screen. Mumbai has been an inspiration for filmmakers worldwide for decades. This city has cinema ingrained in its DNA. The exceptional platform like Dimensions Mumbai, which Mumbai offers, allows filmmakers of extraordinary talent to reach their full potential."
She added, "As a proud Mumbaiite who is always amazed and thrilled by this city, I am eager to interact with these filmmakers, watch their films, and if I can positively impact their craft, it would bring me great joy and gratitude."
Welcoming Bhumi Pednekar to Dimensions Mumbai, Anupama Chopra, Festival Director of Jio MAMI, said, "Bhumi is a talented and discerning actor. Her films, starting with her debut, Dum Laga Ke Haisha, have pushed the boundaries of Hindi cinema. Therefore, it is exhilarating to have her as the ambassador for Dimensions Mumbai. Our goal with Dimensions Mumbai is to create a culture, a movement among young filmmakers across India to tell authentic stories. Short films serve as a platform for emerging voices to flourish; it is an exciting time for this category, and we are delighted to collaborate with one of our finest actors."
Deepti D'Cunha, Artistic Director of the Jio MAMI Mumbai Film Festival, added, "At Jio MAMI, we strive to showcase the capabilities of young independent filmmakers. Dimensions Mumbai is a step towards pushing boundaries and presenting their work to established names in the industry as well as a diverse audience, both Indian and international. We anticipate an overwhelming response to Dimensions Mumbai, our beloved competition. We take pride in this category as many Dimensions Mumbai filmmakers have gone on to become prominent figures in the industry. The fact that their journey began with Jio MAMI is a special feeling, and we aim to create more success stories like these."
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